Presenting Your Product: Underpants or $1,000 Suit?

by Robin J. Elliott on May 22, 2013

You’ll never get a second chance to make a first impression. I will be launching a new product and service within the next few weeks. The amount of work and cost that is going into it is amazing. It’s also expensive, and a whole lot of fun. I like being creative. Thousands of dollars, many [...]

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Heaven in Your Hands

by Robin J. Elliott on May 21, 2013

Profound Philosophy from a Paunchy Pundit (me): I believe the way to be happy is simple: Depression is usually generated by remembering the past. Anxiety usually comes from considering the future. Peace is living in the moment. That’s why dogs are happy: they live in the moment. Simplistic, I know, but it works for me. [...]

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Five Malignant Marketing Misconceptions

by Robin J. Elliott on May 19, 2013

Brian told me that the worst day of his life was when he told his wife he had gone bankrupt, and he knew he couldn’t blame the bullish economy, the excellent weather, or anyone but himself. Yet he had been careful set aside a substantial amount of money for the purpose of “sales and marketing” [...]

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Remember that old song, “How Deep Is Your Love?” Well, how strong is your dream? I would rather talk with a Has-Been than an Ain’t Never Been. When we say, “Wanna-Be” we usually mean it’s a poser or pretender, but how badly do you wanna be? When Jimi Hendrix’s dad told Jimmy to sweep the [...]

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Business Box Bias can Bankrupt You

by Robin J. Elliott on May 14, 2013

We all live in Business Boxes. By that, I mean the way we do business, our business philosophy, the way we think about business, and the business choices we make. Why do we stay in our boxes, even when our boxes are on fire and heading down a slippery slope to a lions’ den? We [...]

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When You Think You’ve Run Out of Options

by Robin J. Elliott on May 12, 2013

“Look at it this way,” Ford Prefect had said, “fruit and berries on strange planets either make you live or make you die. Therefore the point at which to start toying with them is when you’re going to die if you don’t. That way, you stay ahead.” Douglas Adams, The Restaurant at the End of [...]

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The Cheapest Advertising You’ll Ever Get

by Robin J. Elliott on May 8, 2013

They say, “Visibility leads to Credibility, which in turn leads to Profitability.” I concur wholeheartedly. So here are a few easy, very cheap ways of creating more of that elusive Visibility. I have written a number of Forewords and Testimonials for books that friends of mine have written. In each case, my name and my [...]

Truth is Essential, But Not Always Popular in Business

by Robin J. Elliott on May 5, 2013

I have been hypnotized, paralyzed  demonized and sterilized for speaking the truth in business; blamed, named, shamed, and declaimed, yet I persist in honesty, because a dollar is a dollar is a dollar. A = A. And I never met a dollar I didn’t like. Black or white is the only way to run a successful [...]

How to Stop Worrying About Money

by Robin J. Elliott on May 2, 2013

“One path leads to despair and utter hopelessness. The other to total extinction. Let us pray we have the wisdom to choose correctly.” ~ Woody Allen Lying awake at night, when your troubles seem magnified? Business owners, as well as employees, spend a lot of time worrying about money. Worry is insidious; it tends to [...]

Business Lessons I Learn from a Squirrel

by Robin J. Elliott on April 22, 2013

Rika shouted and clapped her hands. When I walked into her office to find out what the commotion was about (Rika seldom shouts – she’s more ladylike than the Queen of England), she announced, “The crow was stealing the squirrel’s peanuts.” Reciprocity Most people understand reciprocity to be one of, or a combination of, cross [...]