Business: Why Do You Believe What You Believe?

by Robin Elliott on March 5, 2012

At the age of seventeen, I was drafted into the South African army, and my mustering was Operations Intelligence. I learned just how dangerous bad information / misinformation is when lives are at stake. That’s why countries use counterintelligence to confuse their enemies. Imagine being lost in New York City with a map of LA in your hand. That’s what wrong beliefs will do for your business. What the majority of business owners believe about business and money stops them from achieving their goals.

Aligning your beliefs with reality and real opportunities can revolutionize your business, no matter what kind of business you run.

You may think we’re all pretty realistic about the world. Well, surveys consistently find that one-fourth of adult Americans believe Unidentified Flying Objects are visitors from outer space. A 2006 Baylor University study found that 16 percent of the U.S. population believes Bigfoot is alive and well. Only 13% of Americans believe in naturalistic evolution (that is that God had no part in evolution). A Gallup poll found that 37% of Americans believe that houses can be haunted. A large percentage of Americans believe that all Britons live in London, that it rains all the time in England (and Seattle), and that Canada is a frozen wasteland where almost everyone is a lumberjack. And many actually believe Mandela to be a caring, non-racist saviour.

Business beliefs follow pretty much the same route. We tend to believe things that we learn from (often well intentioned) people who sell outdated and inaccurate information, as well as from academics who have never run a business, certainly not recently, bureaucrats, politicians, the government (shoot me now), and, worst of all, the media. In fact, the Canadian Minister of Employment has never held a real job or run a business – he has been a politician all his adult life.

Newspaper reporters who cover business have caused untold damage. Regardless of the source, bad information is bad information, and it can lead to devastating business decisions. And bad news sells, right? As a smart fellow once said, “Never take advice from someone who is more screwed up than you are.” Listening to philosophical advice from women who get paid to take of their clothes and fake sex in front of cameras (female actresses) and famous sportsmen is not a smart thing to do, yet these characters weigh in on important subjects across the board on North American TV.

Beliefs have the power to create as well as the power to destroy. Fortunately, business owners tend to be more rational and objective about their beliefs than the average employee, and that’s important in our ever changing world, because unless we continually adapt our business sails to the changing economic winds, we face failure. However the biggest obstacle to business owners from reaching their full potential, and the one thing that makes us cling to wrong beliefs, is the fear of failure! How ironic – we fear failure (aka the opinions of others), so we stay stuck, and so we fail.  Trying new things is usually risky and expensive in business, so we tend to shy away from the latest options and different beliefs.

That’s why this article is good news. Because the Leverage Advantage System uses Joint Ventures and Collaboration to make your business dreams come true, and there is no cost or risk involved in the implementation! You can change those disempowering beliefs and try new systems without risk and cost. And you don’t have to ask an angel to help you do it. Our information is cutting edge and backed with 28 years of experience. You need the latest and best information, but you want to know that it’s been scrutinized and tested by experienced experts before being presented.

Denis Waitley said, “If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad.” With the right information, systems, and guidance, your business can soar to unprecedented heights. $

Robin Elliott

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