Can You Thrive in a Spiralling Recession?

Do you see your cashflow being strangled, your competitors going out of business, the economy worsening, and what previously worked so well being taken, gasping and spluttering, to the infirmary? Are you sitting, head-in-the-hands, at the end of your financial tether? There is a solution. And it costs nothing to put it into action.

Before the recession hit this level, a certain sales rep for a promotional gifts company showed up at a business networking group I used to attend and left expensive promo items at each seat prior to the meeting. Then she left before the meeting even concluded. Probably a quarter of the gifts were left on the table when we all left, only to be snatched up by the waiters. She made no attempt to follow up with any of us. That how easy business used to be for that fat cat company. Never more, Miranda, never more…

Hilton made his millions during the Great Depression. One mans poison is another man’s pearl. If you survive and thrive whilst your competition closes his doors, guess what? You get all his customers! You can fail or you can flourish – and I am about to tell you how to prevail and prosper while those around you fold and founder.

What used to work doesn’t work anymore. The economy is sick, and it’s not going to recover anytime soon. You have three distinct choices: Close your business down (many but who can afford to do so, are), go bankrupt, or find a solution. Winners don’t quit – they change what they do in order to change what they get. They adjust their sales to the new economic wind.

The Good Ol’ Days when business owners traded on the lethargy and affluence of their customers and got fat and lazy have left the building. Those same arrogant swine who told me “I don’t need your business coaching” are now scratching at my door. I want to play that old song, “Where were you when I needed you?” every time I receive one of those phone calls from the past; instead, I simply politely decline. I don’t coach those kinds of people.

The most sophisticated, inclusive, risk and cost free way to thrive during this downward spiralling recession is through the use of Joint Ventures. Instead of risking the farm on expensive advertising, or scraping the barrel for customers you would normally avoid like the plague, use contingency advertising (they are also suffering from the recession, and they are now more open than ever to this concept) and piggy backing. Ask yourself, “Who is already dealing with / has the trust of / communicates regularly with my ideal target market demographic?” Then Joint Venture with that entity to reach those potential customers. And only pay for results.

The information you require to use Joint Ventures is readily available. And it costs nothing compared to the alternatives. Leveraging existing resources, underutilized resources, excess capacity, and distribution can be done with no cost or risk – pay for results instead of lies and promises. According to Jay Abraham, less than One Percent of business owners understand and use Joint Ventures, yet you can access the understanding of Joint Ventures for a few bucks. You can set yourself apart from your competition and create massive value to differentiate yourself from your competition at no cost. You don’t have to be seen as just another commodity.

Don’t look at the rolling storm clouds – see beyond to the bright sun. There is a solution. You can make it. Your future is secure, as long as you start using the the right system – before it’s too late for you, as it already is for many of your competitors. Get the antidote before the venom of hopelessness kills your business.